Introduction to Simple Landing Pages

What is a Landing Page?
In order to define what a simple landing page is, we must first define what a landing page is. A landing page (LP) is a webpage you own and created for the purpose of promoting campaigns or offers to the general public. In other words, it can be thought of as a pre-sale page, one that customer "land" on before they are taken to the actual offer page. For clarification purposes, an offer page is the actual page that the customer would complete the sale or lead on.

For example, let's say Bob is an affiliate of Dell. Bob owns the domain BobsPC.com. He creates a simple sales page on BobsPC.com that highlights the specifications of a certain Dell laptop. This is his landing page. From there he links to Dell.com and the actual product page where visitors can buy the Dell laptop. This Dell.com page is the offer page. Just as there are landing pages, there are also landing sites, a full content website full of offers across several pages. This page is only going to explain the basics of what a landing page is and what a simple landing page is.

What is a Simple Landing Page?

A simple landing page is a one-page landing page that promotes a single offer. At any time, if you have more than one landing page on the site or more than one offer, it is not considered an advance landing page. If this is the case, please look up the brief basic introduction tutorial on advance landing page.

If you're looking to design a simple one-page landing page promoting a single offer, then you're at the right place because that is exactly what a simple landing page is for. There is no right or wrong way to design a simple landing page but rather a more effective or less effective way. It's all about testing what works best. There are two options to approach in the simple landing page set. The first is the simplest to set up and is called iframing an offer.

iFraming Offers

When iframing an offer, you're framing the offer page in your own domain through your affiliate link and there is no designing involved. Sometimes this is a great alternative to direct linking so you don't have to bid on the same display URL but still manage to have the page act as if it is direct linking. To iframe an offer, set up your tracking202 campaign as you normally would and check out our iframing script found in our script section.

Single LP Design

The second type is the usual one-page webpage design used as your landing page to promote the offer you're trying to sell the customer or to get the customer to complete the lead gen requirement. You can design this page however you want but it is important to note that your site should be in a .php format or support php coding at the very least and should be able to run javascript as well. In step 4 of tracking202 or prosper202, you will be required to insert the javascript code above the closing body tag of your landing page design and your outbound link will be a redirection link that utilizes php coding. One of the best thing to do is mask your outbound affiliate link (the link that sends your customer from your landing page to the offer page) in another .php file. Rather than using the redirect.tracking202.com link raw the way it is, place it in a php header redirect file and name the php file anything you want to clean up your linking structure. This will make your page one step closer to looking professional.

Testing

Finally, test to make sure your destination url and clicks are registering in tracking202 or prosper202 to make sure it works before running the campaign. If you still have questions, feel free to drop by our Affiliate Marketing Forum for more assistance or to just simple strike up a conversation with other affiliate marketers. Cheers!